In a fast-paced society, change happens very often. Staying on track and implementing modern methods and ways in every field is vital nowadays. HR is no exception to this rule. With the rise of social media, we now have more and more platforms designated specifically for network connections and recruitment. HR experts have to come up with new creative ideas on how to source prospective candidates and make the offer attractive to the desirable candidates.
Video is a new tool for HR branding, which allows you to create a company’s image from the position of personnel policy and to assess employees for development opportunities and potential for promotion.
Let’s take a look at how to benefit from creating video content and what information can be communicated to the target audience through various platforms on the Internet.
Video is becoming a powerful method for making your message more understandable and disseminated across multiple platforms on the Internet. 41% of marketers surveyed consider videos to have high ROI. The money invested depends on your company’s possibilities. You can hire videographers and content creators.
However, many free video maker tools help you create high-quality content independently. Incorporating an AI image editor can further enhance this content, ensuring a professional and polished appearance. Pictures work better than text, attracting a bigger audience than a long read. Videos can serve many purposes in advertising the company, synch as recruitment, branding, spreading awareness, and sharing the company’s culture and values.
Also, using stock video footage can be a cost-effective solution for businesses with limited budgets or time constraints. It allows companies to access a wide range of professionally shot footage without the need to hire videographers or content creators. These stock footage libraries offer a vast selection of clips covering diverse topics, industries, and styles, making it easier to find footage that aligns with the company’s message and target audience.
Videos for recruitment
Even though traditional instruments are actively used for recruitment and job description still serves their purpose, more and more companies such as Shootsta, Linkedin, and Apple create videos promoting vacancies they offer. It allows them to target and attract the candidates they desire on board.
The video highlights the soft skills required and so much important company culture. This way, the best talents can envision the work and environment as well as how well they will fit in.
Videos for employer branding
The company brand is a significant part of any business. It plays a great role in shaping reputation and making the company’s name known in a well-saturated market.
Videos are a powerful instrument to promote the company’s brand and thus offer a peephole for future candidates into the work environment, everyday processes, and atmosphere in the office.
HR videos on one day in the office or one day of a particular expert could provide a better insight into what is waiting for prospective candidates once they join the company.
Corporate culture videos as part of the hiring
Corporate culture is a cornerstone of any company, and it is critical to render it to new prospective hires as well as to already existing employees.
Creating corporate culture videos is getting more and more popular as it helps communicate all the essential info efficiently. Video format makes it easy to comprehend and extremely engaging for the target audience.
The Internet makes it even easier to share. Together with this, it is vital to create content that stands out from the crowd. A few aspects should be kept in mind when creating corporate culture videos:
prepare the setting in advance
be honest and transparent
get your employee’s perspective
make your brand appealing to the targeted audience
The survey shows that 58% of Instagram users feel more connected to the brand after watching their stories. This number only proves how important it is to promote and incorporate brand awareness into the hiring process to achieve better results.
How to leverage videos for hiring
In the right hands, video can do far more than just improve the recruitment process. It represents the company and accurately depicts the people working there, the work atmosphere and environment, culture, core values, and relations between employees and employer. You can also post excerpts of those same videos on platforms like Instagram, a platform used by over 2.3 billion active users.
With the help of videos, along with other automation tools, interactive elements and digital employment application forms, businesses can transform into recognizable brands and win loyal clients and professional talents. Let’s take a look at a few tips on how to make videos work best.
Make your open positions public
Making a video presentation on open positions may be a fresh way to lighten up a paper job description and envision candidate’s experience in your company. Showing a day on a vacant position and highlighting primary responsibilities and tasks may present the position in a better and more coherent way, so prospective candidates feel more motivated and attracted to choose your company.
Show the hiring process
On the other hand, it can prove beneficial to make a short video describing the hiring process in your company. This way, candidates will have a clear picture in mind of what stages are waiting for them and how long approximately it may take.
With the fast speed of today’s world, candidates often settle with the first offer they get instead of waiting for an answer from the best company on their list. By providing a timeline and video explaining the whole process, the best talents may feel willing to wait a bit more or undergo all the stages to get the offer from your company.
Showcase your company’s culture
Creating, so to say, virtual tours around the office may bring a lot of benefits to the hiring process. Showing the workspace, lounge areas, everyday office communication, and current employee comments works better than just pictures and words.
Having an opportunity to virtually have a glimpse of what it is like to work in your company helps create a clear vision of whether the person wants to join this team or not. It is easier to channel your values and principles.
Create an open channel for communication
Excellent and clear communication is of utmost importance in hiring. Sending a link directly through email to the candidates you would like to interview adds a personal touch and spikes interest in your pitch.
In addition, it may be a good idea to create and send a short video from the CEO or team leader to the successful candidates as a welcome. All in all, there are many tricks you can implement through videos in order to stand out and add a bit of personality to the hiring process.
Advantages form implementing videos in recruitment
It is hard to overestimate how much videos influence interaction with ads and responses to online job posts. Some agencies already report 800% more engagement with job ads that have embedded videos. Approximately one-third of companies make from two to four videos per month.
Company culture videos help get closer to the target audience and accurately and directly communicate core values and policies accurately and directly. It provides the chance to interact with people without intermediaries and ensures the company’s brand is communicated correctly.
The survey informs that videos help retain the candidates’ attention better; 576 respondents reported that 31% of HR professionals have difficulties telling exciting stories on boring topics. Thus, videos give more room for storytelling and are easier to digest for the audience.
Recruiters must pay more attention to the new tendencies and learn to implement them in the hiring process to benefit the most and get lost within the abundance of propositions on the market.
Modern marketing and SEO strategies assist in building content that communicates your message across the platforms, reaching a diverse pool of candidates and providing a vast voice for both employees and employers.
An enterprise seo platform enables organizations to efficiently execute SEO at scale and maximize visibility to the right audiences through search. By leveraging an enterprise SEO solution, companies can optimize recruitment marketing content to connect with top talent through search.
Learning to build transparent communication and showcasing how fun, calm, and professional your company’s environment is will benefit many aspects of the company’s life, from recruitment to building a stronger brand.
