Cookies Policy 

Last updated: May 2024 
 

This Policy applies to our website (https://www.senior.com.br), and it covers how we collect and use this information, as well as the choices we have through the usage of technologies called "cookies" and similar technologies (such as pixels, local storage, and cookie sets). 

In this document, we will explain how we collect information through the cookies on our website, how we use them, and why it is necessary to store these cookies. 

Should you decide to remove specific cookies from our platform, it is important to note that this may prevent or interrupt certain elements of our website's functionality. 

To facilitate the understanding of these technologies, we explain some of the characteristics of our website below. 

 

WHAT ARE COOKIES? 

A cookie is a small text file that exists on the website while you are browsing the platform. Cookies are processed and stored by your browser. By themselves, cookies are harmless and perform vital functions on the website. 

Cookies can also be easily viewed and deleted by the user through the functionalities of each browser. Some cookies we use may be associated with your account (including information about you, such as the e-mail address you provide, for example). 

 

HOW DO WE USE COOKIES? 

Your data is processed using the following categories of cookies: 

  • Essential Cookies

These cookies are essential for the proper functioning of our platform. They allow users to navigate our website and use all its functions. Without the required elements, our platform will not operate correctly, and we may be unable to provide its associated functions. 

  • Analysis Cookies

The purpose of these cookies is to help the user understand the performance of our digital platform, measure its audience, and check the browsing and interaction habits of our website users and how they visit it, thus helping us to improve our website's performance. 

For example, these cookies show us how many people use a particular resource and its popularity or whether people open an e-mail we send. 

  • Personalization Cookies

These cookies allow our digital platform to store user options (such as username, language, or region) to provide a personalized experience without needing to enter them again.  

  • Marketing Cookies

They are used to display relevant advertisements to users on our digital platforms or partners' websites and to understand whether users who viewed the advertisements visited our digital platforms after seeing them. Advertising cookies may also be used to remember possible searches that users have made on our digital platform and, based on these searches, provide users with advertisements relevant to their interests. These cookies help measure the effectiveness of advertising on our website. 

We may also collect information through web beacons, which can be shared with third parties who directly support our website's promotion and development activities. For example, information relating to the usage of our website may be shared with third parties (such as advertising agencies) so that we can better target banner ads on it. 

Duration 

  • Session Cookies - These cookies are temporary and expire when you close your browser (or when your session ends).
  • Persistent Cookies - This category covers all cookies that remain on your hard disk until you or your browser delete them, depending on the cookie's expiry date. All persistent cookies have an expiration date written into their code, but their duration can vary.

Source 

  • First-party cookies - As the name suggests, first-party cookies are placed on your device directly by the website you are browsing.
  • Third-Party Cookies - These cookies are placed on your device, not by the website you are browsing, but by a third party, such as an advertiser or an analytics system.

These are the main ways that cookies are classified, although cookies that do not fully fit into these categories or may qualify for several categories exist. 

 

HOW YOU CAN CONTROL OR DELETE COOKIES 

Most Internet browsers are set up to accept cookies automatically. However, you can change the settings to prevent the use of cookies or to alert you when cookies are sent to your device. 

Your browser may provide a cookie option. For example, most browsers allow you to block "third-party cookies," which are cookies from websites other than the website you are visiting. These options vary from browser to browser. Check your browser settings for more information. 

Users can manage their cookie preferences via their browser. 

Note that some of our website's features may not properly function if our cookies are disabled or removed. For example, you may not be able to access certain areas of our website, or you may not receive personalized information while browsing the website. 

If you use other devices to view and visit the website (for example, computers, smartphones, tablets, etc.), you must configure each device's browsers to suit your cookie preferences. 

WHICH COOKIES DO WE USE? 

Senior's website uses the following cookies: 

COOKIES USED AND THEIR PURPOSES 

Below is the detailed information on the usage of specific cookies used on our digital platform, as well as the purpose for processing this data: 

 

COOKIE NAME 

DOMAIN 

TYPE 

DESCRIPTION 

DURATION 

_clck 

.clarity.ms 

statistical 

The Clarity User ID and preferences, unique to that website, persist in the browser. This option ensures that behavior on subsequent visits to the same website will be attributed to the same user ID. 

1 year 

_clsk 

.clarity.ms 

statistical 

Connects several pages viewed by a user in a single Clarity session recording. 

1 second 

CLID 

.clarity.ms 

statistical 

Identifies the first-time Clarity saw this user on any website using Clarity. 

1 year 

cf_clearance 

.cloudflare.com 

functional 

Clearance Cookie stores the proof of challenge passed. It is used to no longer issue a challenge if present. It is required to reach an origin server. 

1 year 

__cf_bm 

.cloudflare.com 

required 

It is part of Cloudflare's bot management service and helps manage incoming traffic that matches the criteria associated with bots. 

29 minutes 

elementor 

.elementor.com 

required 

Stores session data and display settings in the Elementor plugin, used to create page layouts in WordPress. 

Permanent 

_fbp 

.facebook.net 

marketing 

Used by Facebook to provide a record of advertising products, such as real-time bidding from third-party advertisers 

90 days 

lastExternalReferrer 

.facebook.net 

marketing 

Detects how the user reached the website by recording the last URL address they accessed. 

Permanent 

lastExternalReferrerTime 

.facebook.net 

marketing 

Detects how the user reached the website by recording the last URL address they accessed. 

Permanent  

rock-popupcookie 

.gkofrete.com.br 

required 

Popup opening control on the gkofrete website 

1 day 

nitroCachedPage 

.globaltec.com.br 

required 

Provides load balancing functionality. 

Session 

NitroPack:NPTelemetryMeta:lastpv 

.globaltec.com.br 

required 

 

Permanent 

NitroPack:pv 

.globaltec.com.br 

required 

 

Permanent 

NitroPack:nitroDeviceSpeed 

.globaltec.com.br 

required 

 

Permanent 

NitroPack:visitorJourney 

.globaltec.com.br 

required 

 

Permanent 

NitroPack:visitorId 

.globaltec.com.br 

required 

 

Permanent 

ApdoptVisitorId 

.goadopt.io 

required 

AdOpt's cookie (first-party) responsible for storing the visitor's anonymized identifier and value. It is used to guarantee the functioning of the AdOpt Tag in browsers that do not support the third-party cookie. 

2 months 

AdoptConsent 

.goadopt.io 

required 

Third-party cookie responsible for storing the visitor's consent 

2 months 

AdoptGD 

.goadopt.io 

required 

Used to verify the consent domain and subdomain 

1 second 

VisitorId 

.goadopt.io 

required 

Generated when the user logs in. It is responsible for storing the visitor's information and ensuring that their consent is the same in case they access different websites with the same cookie notice. This cookie is triggered only on websites that have multiple origins functionality. For more information, contact us. 

60 days 

test_cookie 

.googleadservices.com 

marketing 

A cookie used by Google for testing purposes. 

14 minutes 

IDE 

.googleadservices.com 

marketing 

Used to generate segmented audiences and profiles for programmatic media advertising campaigns 

13 months 

VISITOR_INFO1_LIVE 

.googleadservices.com 

marketing 

A cookie from Google to validate user information. 

180 days 

NID 

.googleadservices.com 

marketing 

Registers a unique ID that identifies the return of a user's device. The ID is used for targeted ads. 

183 days 

rc::a 

.googleadservices.com 

required 

Analyzes the user's behavior and, depending on the degree of suspicious activity, offers a test to validate whether they are human. This test can be either the "I'm not a robot" checkbox or the selection of images. 

Permanent 

rc::f 

.googleadservices.com 

marketing 

Reads and filters requests from bots. 

Session 

rc::d-# 

.googleadservices.com 

marketing 

Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 

Permanent 

_gcl_au 

.google-analytics.com 

statistical 

Used by Google to monitor the effectiveness of advertising on websites using its services, the first cookie for functionality, collects information on ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the home page. 

90 days 

_ga 

.google-analytics.com 

statistical 

Records and counts page views for Google 

400 days 

_gid 

.google-analytics.com 

statistical 

Stores and counts page views for Google 

1 day 

_gat 

.google-analytics.com 

statistical 

Used to monitor the number of requests from the Google server when using Google Tag Manager 

1 second 

_ga_{site_id} 

.google-analytics.com 

statistical 

ID used for identifying users 

400 days 

_gat_UA-# 

.google-analytics.com 

statistical 

A cookie used by Google to track certain user actions on a specific page 

1 second 

_gd# 

.google-analytics.com 

required 

 

1 second 

_gat_gtag_UA_# 

.google-analytics.com 

statistical 

Used for monitoring the number of Google server requests when using Google Tag Manager 

1 second 

_hjSessionUser_{site_id} 

.hotjar.com 

marketing 

Set when a user accesses a page for the first time. 

Allows the Hotjar user ID, which is unique to that website, to persist. Hotjar does not track users on different websites. 

It also ensures that data from subsequent visits to the same website is assigned to the same user ID. 

1 year 

_hjSession_{site_id} 

.hotjar.com 

marketing 

Stores the data of the current session. 

It also ensures that subsequent requests in the session window are assigned to the same session. 

30 minutes 

_hjTLDTest 

.hotjar.com 

marketing 

We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. 

It allows us to try and determine the most generic cookie path to use rather than the page hostname, which means that cookies can be shared between subdomains (where applicable). 

After this verification, the cookie is removed. 

Session 

__hssrc 

.hs-analytics.net 

marketing 

Whenever HubSpot changes the session cookie, this cookie will determine whether the visitor has restarted their browser. 

Should this cookie not exist when HubSpot manages cookies, it is considered a new session. 

It contains the value "1" when present. 

Session 

__hssc 

.hs-analytics.net 

marketing 

This cookie keeps track of sessions. 

It is used to determine whether it is necessary to increment the session number and timestamps in the __hstc cookie. 

It contains the domain, the viewCount (which increments each pageView in a session), and the timestamp of the start of the session. 

29 minutes 

__hstc 

.hs-analytics.net 

marketing 

The main cookie for tracking visitors. 

It contains the domain, the hubspotutk, the initial timestamp (first visit), the last timestamp (last visit), the current timestamp (this visit), and the session number (increments for each subsequent session). 

180 days 

hubspotutk 

.hs-analytics.net 

marketing 

This cookie tracks the identity of a visitor. It is sent to HubSpot upon form submission and used when deduplicating contacts. 

It contains an opaque GUID to represent the current visitor. 

180 days 

_cfuvid 

.hubspot.com 

marketing 

This cookie is set by HubSpot's CDN provider due to rate-limiting policies. 

Session 

li_gc 

.linkedin.com 

marketing 

Used to store the guest's consent for the use of cookies for non-essential purposes 

6 months 

li_sugr 

.linkedin.com 

marketing 

Used to store and track a visitor's identity 

3 months 

bcookie 

.linkedin.com 

marketing 

Browser Cookie identifier to uniquely identify devices accessing LinkedIn to detect abuses on the platform 

1 year 

lidc 

.linkedin.com 

marketing 

Used by the social networking service LinkedIn to facilitate data center selection. 

24 hours 

UserMatchHistory 

.linkedin.com 

marketing 

These cookies are set by LinkedIn for advertising purposes, including tracking visitors so that more relevant ads can presented, enabling users to use the 'Apply with LinkedIn' or 'Sign in to LinkedIn' functions, etc. 

1 month 

AnalyticsSyncHistory 

.linkedin.com 

marketing 

Used to store information about the hour at which synchronization with the lms_analytics cookie took place for users in the Designated Countries 

1 month 

bscookie 

.linkedin.com 

marketing 

Used to remember that a logged-in user is verified by two-factor authentication. 

1 year 

mega_session 

.mega.com.br 

required 

Login session cookie 

2 hours 

nvgTLD 

.navegg.com 

marketing 

 

Permanent 

nvg{site_id} 

.navegg.com 

marketing 

 

Permanent 

nvgpersona{site_id} 

.navegg.com 

marketing 

 

Permanent 

nvgcnfg{site_id} 

.navegg.com 

marketing 

 

Permanent 

__trf.src 

.rdstation.com 

marketing 

Tracks the traffic source to a website, storing information such as the referring URL or UTM tracking codes, helping to analyze the performance of marketing campaigns and optimize traffic targeting strategies. 

365 dayss 

rdtrk 

.rdstation.com 

marketing 

Saves the list of all pages the visitor has accessed within your domain, even before conversion (only for accounts with Lead Tracking access). 

1 year 

seniorCloudModal 

.senior.com.br 

required 

Aims at not redisplaying the Senior Cloud pop-up 

1 day 

senior_font_size 

.senior.com.br 

required 

Controls accessibility to adjust the page font size 

7 days 

neuroleadUser 

.senior.com.br 

required 

 

Permanent 

lastNotificationViewedText 

.senior.com.br 

required 

 

Permanent 

muc_ads 

.t.co 

marketing 

This cookie is for advertising purposes 

400 days 

personalization_id 

.x.com 

marketing 

Unique value with which users can be identified by Twitter. Collected information is used to be personalize Twitter services, including Twitter trends, stories, ads and suggestions. 

400 days 

YSC 

.youtube.com 

marketing 

YouTube cookies used to track interactions with embedded videos, record statistics, and user behavior to improve the viewing experience. 

Session 

VISITOR_PRIVACY_METADATA 

.youtube.com 

marketing 

Stores the user's cookie consent state for the current domain. 

180 days 

yt.innertube::nextId 

.youtube.com 

marketing 

Records a unique ID to keep statistics on which YouTube videos the user has watched. 

Permanent 

ytidb::LAST_RESULT_ENTRY_KEY 

.youtube.com 

marketing 

Stores the user's video player preferences using an embedded YouTube video. 

Permanent 

yt.innertube::requests 

.youtube.com 

marketing 

Records a unique ID to keep statistics on which YouTube videos the user has watched. 

Permanent 

yt-remote-device-id 

.youtube.com 

marketing 

This file stores the user's video playback preferences for embedded YouTube videos. 

Permanent 

yt-remote-connected-devices 

.youtube.com 

marketing 

Logs the user's video player preferences when watching YouTube videos. 

Permanent 

VISITOR_PRIVACY_METADATA 

.youtube.com 

marketing 

Stores the user's cookie consent state for the current domain. 

180 days 

YSC 

.youtube.com 

marketing 

YouTube cookies used to track interactions with embedded videos, record statistics, and user behavior to improve the viewing experience. 

Session 

PHPSESSID 

 

required 

This cookie is native to PHP and allows websites to store serialized state data. It is used to establish a user session and pass state data via a temporary cookie, which is commonly called a session cookie. 

Session 

shield-notbot-nonce 

 

required 

For all visitors and users, a temporary cookie is used to provide a nonce value for the NotBot system. This cookie is used to overcome limitations imposed by WP page caching plugins that does not allow the updating of on-page nonce values. We send the nonce value via a cookie to ensure the client has access to the latest, valid nonce. Again, this cookie does not track anything or is linked to any users or visitors. It simply provides data required by the NotBot system to complete requests successfully. 

15 seconds 

icwp-wpsf-notbot 

 

required 

This cookie stores the "state" of a visitor. In other words, they are registered as "not a bot." It does not collect or store any information from the visitor, nor does it "track" the visitor's browser activity or details in any way. Its presence simply indicates that the visitor has signaled to the website that they are not a bot. 

9 minutes 

_GRECAPTCHA 

 

required 

Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis, avoiding spam. 

180 days 

XSRF-TOKEN 

 

required 

Prevents CSRFPT attacks. 

2 hours 

 

Should you have any questions about how cookies are managed on our organization's digital platforms, please contact our Data Controller using the following channels: 

Controllers: Jean Carlo Correa Gomes | Vanessa Cristina Westarb 
E-mail: encarregado@senior.com.br 

For more information on how we process personal data, please consult our Privacy and Data Protection Policy here.